Can You Make Money Selling Journals On Amazon In 2021

Can You Make Money Selling Journals On Amazon In 2021

Can you make money selling journals on Amazon in 2021? The short answer to this question is Yes, provided you manage to put together a really nice cover that targets a really focused audience.

Put it in other words, If you want to sell journals on Amazon in order to make money then you should create journals or notebooks around what people are searching for! This is because the journals or notebooks niche has become overly saturated in 2021.

And you can’t expect to make money unless your journal or notebook really stands out among thousands and thousands of other journals. I just searched for “Journal” on Amazon and it shows 70000 results, which speaks of the huge amount of competition.

selling journals on amazon

During the year 2019, I have published over 500 journals or notebooks on kdp and less than 5% of them sell only. This is because over 95% of journals are not laser-focused and they also have really basic covers. So, after publishing that sheer amount of journals, I can say, journals with basic cover will no longer sell on amazon unless you have an audience of your own.

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Can You Make Money Selling Journals On Amazon?

Journals that have a quote or message on the cover which is either funny or relates to a specific group of people do still sell. I have some journals with funny quotes and they sell a couple of copies every month. On the other hand, I have a lot of journals that don’t sell at all.

So, What Makes a Good Journal to Make Money?

If you want to make money selling journals on Amazon, then you need to spend some time to find low competition keywords. This will help you make a journal around what people are searching for. Once you are done with the research process, then you need to create a really eye-catching cover that stands out!

For instance, I just searched for “teacher appreciation gift notebook” and on the first page below notebooks really took my attention!

teacher appreciation journal

This teacher appreciation journal has a really nice quote, “The World Needs More Teachers Like You” and it has a really eye-catching cover. The selection of colors and font is really amazing, which makes this cover stand out!

Lets have a look at an other journal in the same niche (Teacher Appreciation Gifts);

teacher appreciation notebook

This teacher appreciation journal has a best seller rank of below 57k which means it is selling roughly 3-5 copies every single day. And it follows the same principle, it is really targeted and it has a really nice cover!

How to Create Journals That Sell?

As we saw in the examples above, journals with really awesome covers do still sell on Amazon. People buy journals on amazon to gift them to a friend, family member, or co-worker. So, keeping all this in mind you need to target professions, hobbies, and relationships to make a journal around these niches!

Lets’ do this step by step…

Step # 1 – Finding a Niche

Finding a niche is not hard, you just need to focus on one thing and that is, who will buy this journal and why? We all know people buy things on Amazon and we also know;

  1. People are in relationships – Parents, Couples, and Individuals (men, women, husband, wife)
  2. People are professionals – Engineer, Doctor, Nurse, Teacher, Social Worker, and so on
  3. People have hobbies – Fishing, Cooking, Gardening, Writing, Knitting, Hiking, etc.
  4. People love Things – Food, Coffee, Frutis, Vegetables, Flowers, Animals, Shopping, Home decor, etc.

So, niches are all around us! Just pick one of these niche or topic to start with the next step of keyword research!

I have many videos on kdp niche research on my YouTube Channel. One of those video is pasted below;

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Step # 2 – Keyword Research

Once you are done with the niche selection your second step should be finding as many low competition keywords as many you can! These keywords are usually long-tail keywords and you can find these keywords by using a free chrome extension called AMZ Suggestion Expander or Ultimate Amazon Search Suggestion Expander.

I am using Ultimate Amazon Search Suggestion Expander as it lets me download keywords as an excel sheet. Actually, I have a video on that as well, you can have a little watch of it below!

Step # 3 – Create An Eye-Catching Cover

Lastly, you can create a really nice cover that appeals to your target audience. To do that you can add a quote or message on the cover!

For example, if you would like to create a journal for teachers, then you can find / write a quote that relates to the target person who will receive that journal as a gift from someone!

You can find quotes online but make sure the quote is in the public domain and is not copyrighted otherwise you will be at risk of losing your kdp account. You can use sites like Pinterest, Etsy, Redbubble, and Teepublic to find best-selling designs, and then you can model those designs to create your own version!

Lets Summarise

Today in this post I have answered a really common question about kindle direct publishing and that is “Can You Make Money Selling Journals On Amazon In 2021”. The short answer is a Yes, you can still make money selling journals on Amazon if you manage to niche down and create a really appealing cover.

People buy journals from Amazon as a gift item and most of the time they look for a really amazing cover only. So, as a self-publisher, you can provide people with what they are looking for and make money by doing so!

What Next?

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Subha Malik


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