AMZ Suggestion Expander – Things You Should About It!

Are you a KDP self-publisher, Amazon Seller, or anyone else looking for a free yet effective tool to find the right keywords? I know how hard it is to come up with the keywords with a high demand but a low competition if you are doing it manually.

Luckily, there is a tool called AMZ Suggestion Expander which can speed up your keyword research process and help you find untapped keywords and niche ideas. I have been using this tool for many years and I must say it’s one of the best free KDP keywords research tools.

In this post, I’ll walk you through everything you need to know about AMZ Suggestion Expander. I will share its key features, pros and cons, and tips on how to use it effectively to get the most out of it.

Before we talk about the key features, benefits, and other details about amz suggestion expander, let’s have a look at what is it and how it works.

Definition and Function of AMZ Suggestion Expander

AMZ Suggestion Expander is a free Chrome extension that you can download from Chrome’s web store. After you install and activate it, it will start expanding Amazon’s native suggestions.

Once you type a keyword or phrase into Amazon’s search bar, you normally see some keyword suggestions, but with this tool, you will start to see a lot of suggestions based on your entered keywords.

Why You Should Use a Search Suggestion Expander

That’s a great question! Let’s answer this in detail. If you type a keyword into the Amazon search bar, the default suggestions from Amazon are very limited. These suggestions are normally highly competitive, meaning you will have difficulty finding low-competition opportunities.

This is where the amz suggestion expander comes into place. This Amazon suggestion expander takes your keyword and grabs the maximum Amazon suggestions based on it. It adds keywords before and after your main keyword and extracts the Amazon suggestions based on that.

Amz suggestion expander not only gives you more Amazon suggestions but also shows you untapped keywords, both short-tail and long-tail.

When you type the word “notebook” in the Amazon search bar, the suggestion expander will not only show you the original suggestions about this seed keyword but also add words before and after it.

For example, it can add words like large, purple, blue or any other word before your entered keyword (notebook). In this way, you will see extra Amazon suggestions, that you may have not thought about before. Here are a few based on the word “notebook”

Now have a look at “keywords after” suggestions;

By now, you know what this little tool is and how it works. You may be wondering what are the benefits of using this free suggestion expander. Let’s dig a bit deep and see the actual benefits and the value of the amz suggestion expander.

Untapped (Overlooked) Keywords

If you are doing manual keyword research on Amazon, you can miss a lot of potential keyword ideas. But with this Chrome extension, you will have a lot of untapped keywords at your fingertips. All you need is to enter a seed keyword into the Amazon search bar and wait for the amz suggestion expander to load the relevant suggestions.

Effective Listing Optimization

As you have more keywords related to your main keyword, you can effectively optimize your Amazon product listing. You can use the related search terms found using the suggestion expander into your product titles, sub-titles, product description, and backend keyword slots.

Once you have a well-optimized product listing on Amazon, your products (can be KDP books) can rank higher in the search results resulting in more sales.

Low Competition Niches

Once you have a long list of keywords found using Amazon Suggestion Expander, you can further analyze them in terms of demand and competition. In this way, you can quickly find undeserved/untapped niches.

It Saves You Time

One of the major benefits of using amz suggestion expander is it saves you time. You can quickly have access to a lot of keyword ideas directly from Amazon, saving yourself a lot of time and effort.

It Saves You Money

As this chrome extension is free and has no limits on daily or monthly usage, you don’t have to purchase any paid research tool or subscription. This is specifically useful for beginners having a tight-budget or people not ready to spend money on paid software.

Access to Real-Time Data

Amz Suggestions Expander pulls live data directly from Amazon, it keeps you updated with the latest search trends. You can not only see the most frequently searched terms but also see the latest searches people do on Amazon. This gives you fresh product ideas regularly.

Using the amz suggestion expander is very easy as it involves timely installation and setup. Follow the below guide to install and set up this free Chrome extension.

Installation and Setup Guide

To install amz suggestion expander, you need to visit their official chrome web store link here. On the extension page, there is an Add to Chrome button toward the top-right side.

Once you click the Add to Chrome button, a popup appears, just click on the Add extension button and it starts the installation process.

Once the extension is installed, click on the Extensions icon toward the top right of your Chrome browser, and from the drop-down window click on the Pin button next to the amz suggestion expander.

That’s all, you have successfully installed the amz suggestion expander extension to your Chrome browser.

Tips for Effective Use of AMZ Suggestion Expander

To get the most out of this useful Amazon suggestion expander, you can follow the below tips while doing product and keyword research.

Once you have a lot of keyword suggestions, you can use these in two ways.

Create a Keyword List

First of all, create a list of keywords. You can do that by creating a new Google sheet and copying and pasting keyword suggestions. Once you have a list of keywords, you can further analyze them to assess the demand and competition.

Ideally, your keyword list should have three columns, keyword, search volume (demand), and competition (no of Amazon search results).

Improve Your Listings and PPC Campaigns

Having a list of keywords with low competition and decent demand, you can easily optimize your Amazon listings and rank higher than your competitors. Remember to add low-competition keywords into your book/product title, description, and backend keyword slots.

The same keyword list can also help you in advertising your products/books on Amazon. As you already have a list of keywords, you can create manual ad campaigns using those keywords and aim for a good ROI (Return On Investment).

Find New Product Ideas

As amz suggested expander shows you a lot of search terms that people are actively typing in the Amazon search bar, many of these can be very good product ideas for you. So, you won’t run out of product ideas by using this little suggestion expander.

Every tool, product, or service has its unique pros and cons. The same is true for the amz suggestion expander. Below I have listed the pros and cons of using amz suggestion expander.

Below are some potential alternatives to Amz suggestions expander, both free and paid ones.

1. Titans Pro

Titans Pro (Formerly Huge Amazon Search Suggestion Expander) is one of the best Amazon suggestion expanders. Its free version gives a lot more keyword ideas than amz, just have a look below;

Titans Pro has a paid version as well which shows you metrics like estimated search volume, search results, demand score, and opportunity score. I have access to the paid version and I used to find a lot of potential keywords and niches in minutes.

2. Helium 10 Suggestion Expander

Helium 10 also has an Amazon suggestion expander. It comes with their free Chrome extension, which you can install from their official link.

The good thing is, that it also shows you the estimated search volume for each keyword suggestion. This helps you gauge the demand for a given keyword or phrase.

3. Keyword.io Amazon Autocomplete Tool

Keyword.io too has a suggestion expander with the name of Amazon Autocomplete Long-tail Keyword Tool. To access this tool you need to create a free account on keyword.io and click on the Amazon tab. In the given search type your seed keyword, select the language, and click on the Search button.

So, these are some alternatives to amz suggestion expander which can help you do keyword and niche research on Amazon.

Amz suggestion expander is a free keyword and niche/product research tool for Amazon sellers and KDP self-publishers. It helps you find keywords and niche ideas in less amount of time, the best thing it’s free.

If want to take your research to the next level, you can check out Titans Pro. It shows a lot more keyword ideas and also shows you key search metrics like search volume, search results, demand, and opportunity.

Thanks for reading this post, if found this helpful do share it with others on your favorite social media platform.

Talk soon,

Subha